Reality TV heartthrob Sam Prince, best known for his rollercoaster love life on Made in Chelsea, is stepping into new territory as he joins the star-studded cast of Celebs Go Dating. The charming yet self-admitted flawed romantic is on a mission to transform himself from a serial dater into a better partner, hoping to find lasting love under the guidance of expert matchmakers.
Sam arrives at the TV Dating Agency with a trail of high-profile romances behind him, having been linked to Made in Chelsea stars like Yasmine Zweegers and Georgia “Toff” Toffolo, as well as model Lottie Moss. His love life has been a whirlwind of passion and heartbreak, often with Sam pointing the finger at himself as the common denominator in his failed relationships. In a candid moment shared in a newly released clip, he confesses, “I have had a string of fantastic relationships with fantastic people, and there seems to be one fault—myself.”
This time, Sam is ready to confront his past mistakes and rewrite his romantic future. He’s entrusted his heart to the expertise of dating gurus Anna Williamson, Paul C. Brunson, and Dr. Tara Suwinyattichaiporn, who are tasked with helping him navigate the complexities of love. “When I am in love with someone, I give them everything,” Sam admits. “It gets to a point where it’s too much. I am constantly trying to find out why I have lost so many people.” His vulnerability sets the stage for what promises to be a dramatic and transformative journey on the show, with his grand entrance slated for part two of the series premiere on Monday night.
Joining Sam in this quest for connection are a diverse lineup of celebrities, including pop icon Kerry Katona, model Christine McGuinness, S Club 7’s Jon Lee, The Chase mastermind Mark Labbett, Too Hot to Handle star Louis Russell, and Love Island stunner Olivia Hawkins. Together, they’ll navigate the highs and lows of modern dating, all while the cameras capture every heartfelt confession and awkward first date.
Dr. Tara, one of the agency’s experts, shared her thoughts on Sam’s arrival with OK! Magazine. “We’ve had Made in Chelsea cast on before, so I’m curious to see if Sam breaks the mould,” she said. “We’re looking to dig deeper past the Chelsea personality to uncover what we can help him with. Ultimately, he’s here to learn more about himself and to date, and we’re planning to deliver both.” She also teased an intriguing twist, hinting at Sam’s wild escapades during a recent trip to Ibiza, which viewers can expect to unravel as the series unfolds.
Reflecting on his reasons for joining the show, Sam opened up about his past. “My last relationship was one of the biggest in my life,” he shared, “and I wanted to discover more about myself, about why previous relationships haven’t worked out.” For Sam, Celebs Go Dating is more than a chance to meet someone new—it’s an opportunity for self-discovery and growth. “Coming to the agency, seeking real advice, and understanding myself as a person more while meeting new people is what I’m here for,” he explained.
Despite his rocky romantic history, Sam’s dreams for the future are clear and heartfelt. “I’d love to be married and have kids,” he revealed, his voice brimming with hope. “Love makes me so happy—I’m such a romantic. My love language is touch, but I like giving gifts too.” His sincerity and desire for a fresh start make him a compelling addition to the show, as viewers will undoubtedly root for him to find the happiness he seeks.