In a candid and emotional revelation, Real Housewives of Salt Lake City star Whitney Rose, 38, opened up about a devastating financial misstep that rocked her world and tested her marriage to husband Justin Rose, 54. Speaking to USA Today over the weekend, Whitney peeled back the layers of a failed business venture that has left both her and Justin navigating turbulent waters, both financially and personally. As teased in the press release for the highly anticipated sixth season of RHOSLC, this “devastating misstep” has become a central storyline, with Whitney bravely sharing the raw and unfiltered truth about her life.
“We tried to do a venture together, and unfortunately, it failed,” Whitney admitted, her voice carrying the weight of disappointment but also resilience. “Like in any business, you have ups and downs, and I share what’s really going on in my life. It’s hard, but I share it all, and from what I’ve seen so far, it’s beautiful to watch.” Her willingness to lay bare the struggles, even in the face of public scrutiny, underscores the authenticity that has made her a fan favorite on the Bravo series.
While Whitney didn’t explicitly name the venture, earlier this year, fans learned that her skincare brand, Wild Rose Beauty, underwent a dramatic transformation. The company was rebranded and set to be sold exclusively through Sōl People. However, the partnership quickly unraveled, with Whitney announcing that she was “no longer [a part]” of Sōl People and reassuring followers that Wild Rose Beauty was “not done.” The fallout from this venture has clearly left scars, but Whitney’s determination to move forward shines through.
The financial turmoil has also taken a toll on her marriage to Justin, a topic Whitney addressed with refreshing honesty. “We’re good. We’re working through it. [I’m] still married,” she declared, offering a glimmer of hope amid the challenges. The couple’s ability to weather this storm speaks to their commitment, even as they face the pressures of public life and the intense scrutiny that comes with being on reality television.
As season six of RHOSLC looms, Whitney admitted to feeling the familiar butterflies of anxiety about watching her life unfold on screen. “I always have anxiety watching the show play out,” she shared. Yet, this season feels different. “I think this season, though, I was so authentic—I think it’s the most authentic I’ve ever been, and I keep it real always. So that says a lot. For me, it’s more of a cathartic situation.”
Still, Whitney isn’t without her reservations. Reflecting on the filming process, she confessed, “There are some moments that I’m like, ‘Oh no, I hope that hits the editing floor. I don’t want to see that. I don’t want to relive that.’ But we’ll see.” Her vulnerability in acknowledging these fears only adds to the anticipation for what promises to be an emotionally charged season.
Whitney’s journey in season six of The Real Housewives of Salt Lake City is shaping up to be one of raw honesty and resilience. As she navigates the fallout of a failed business venture and works to strengthen her marriage, viewers can expect to see a side of Whitney that is both heartbreaking and inspiring. Through it all, her commitment to authenticity remains unwavering, proving that even in the face of failure, there is beauty in telling the unfiltered truth.