In what might just be the most jaw-dropping launch in Big Brother’s storied history, hosts AJ Odudu and Will Best kicked off the third ITV2 series with a twist so explosive, it left fans reeling—and one unlucky housemate packing their bags before they could even say “hello” to the iconic house.
From the very first moments on air, the dynamic duo teased a barrage of surprises, setting the stage for chaos even before the contestants crossed the threshold. But the real bombshell? A lightning-fast public vote that would seal the fate of one housemate, evicting them in record time—barely giving them a chance to settle in.
As the housemates entered one by one, each was handed a mysterious giant eyeball, sparking instant curiosity and whispers among viewers. Once everyone was inside, AJ and Will wasted no time: they opened the lines for the public to vote on who deserved the dreaded “evil eye.” The top five vote-getters—Emily, Nancy, Sam, Caroline, and Cameron—were summoned to stand behind podiums, their nerves on full display.
In a heart-pounding reveal, Emily, Sam, and Caroline were slapped with the three evil eyes and herded into the ominous “exit room.” Big Brother’s voice boomed the ultimatum: only two would emerge to rejoin the house, while the third faced immediate elimination. Talk about high-stakes drama right out of the gate!
But here’s where the frustration kicked in—AJ and Will announced that the eviction’s outcome wouldn’t air tonight. Instead, fans would have to tune in tomorrow to discover who got the boot, prompting groans from the live audience and a social media storm of outrage.
Viewers didn’t hold back, flooding platforms with complaints about the “pointless” cliffhanger. One fan tweeted: “Pointless launch night eviction that isn’t even happening tonight.” Another fumed: “I swear they said someone was leaving tonight! What they meant was they are leaving tonight but not airing it today.” Calls for live action echoed everywhere: “If you’re going to do this twist, DO IT LIVE,” demanded one user. Others piled on: “Why have we got to wait for the eviction? It should be live.” And a particularly disappointed viewer blasted: “No Big Brother fan can be happy with this launch… backdoor eviction on night 1? @ITV terrible start.”
Later on the spin-off show Late And Live, AJ and Will offered a tantalizing sneak peek, showing the housemates on the sofa glued to monitors as they watched the drama unfold in the exit room. They spilled that the trio had been left to duke it out among themselves—arguing until one volunteered to bow out. AJ confessed the real reason for the blackout: the group was “very close to reaching their decision,” heightening the suspense even more.
Oh, and don’t forget the exclusive scoop tucked away: 10 things you’ll NEVER see on TV hiding in the Big Brother house—plus a juicy reveal on one new housemate. With twists like this from the jump, this season is already shaping up to be an unforgettable rollercoaster. Who survived the exit room? Stay tuned—Big Brother is just getting started!