Golden State Warriors superstar Stephen Curry, widely regarded as one of the greatest basketball players of all time, has made headlines not just for his on-court brilliance but also for his remarkable success in the business world. According to a recent report by CNBC Sport, Curry’s company, Thirty Ink, generated an impressive $174 million in revenue last year, with all of its business units operating profitably. This financial milestone marks a significant achievement for Curry, who serves as the CEO of the conglomerate, showcasing his ability to translate his on-court leadership into off-court business acumen.
A Thriving Business Empire
Thirty Ink, a house-of-brands conglomerate, oversees a diverse portfolio of companies, including Unanimous Media, Gentleman’s Cut bourbon, and the Underrated Golf and Basketball programs. Each of these ventures reflects Curry’s personal brand of excellence, authenticity, and innovation. Unanimous Media focuses on producing family-friendly content, while Gentleman’s Cut bourbon taps into the premium spirits market. Meanwhile, Underrated Golf and Basketball aim to provide opportunities for young athletes from diverse backgrounds, aligning with Curry’s mission to give back to the community.
The financial success of Thirty Ink underscores Curry’s strategic vision. As reported by CNBC Sport in their production “Curry Inc.: The Business of Stephen Curry,” which aired on June 4, 2025, at 9 p.m., all of Thirty Ink’s business units are not only operational but thriving. This achievement is particularly notable in a competitive business landscape, where profitability across multiple ventures is a rare feat.
A Major Partnership Boost
Adding to the good news, Curry was recently involved in a significant announcement involving PLEZi, a hydrate sports drink brand where he serves as a key partner and brand ambassador. On Tuesday, June 3, 2025, PLEZi officially partnered with Underrated Golf, a lifestyle brand and program Curry founded in 2019 to increase participation among competitive golfers from diverse communities. This partnership aligns with Curry’s commitment to fostering inclusivity in sports and is expected to further enhance the visibility and impact of both PLEZi and Underrated Golf.
According to the mission statement of Underrated Golf, the program seeks to create opportunities for young golfers to compete alongside their peers, breaking down barriers in a sport historically lacking diversity. This collaboration with PLEZi not only strengthens Curry’s business portfolio but also amplifies his influence in promoting positive change through sports and entrepreneurship.
Balancing Basketball and Business
Despite his growing business empire, Curry remains a dominant force on the basketball court. The 37-year-old point guard, who has led the Warriors to four NBA championships, continues to perform at an elite level, averaging 24.5 points, 4.4 rebounds, and 6.0 assists per game in the 2024-25 season. However, a hamstring injury sidelined him during the Warriors’ playoff run, contributing to their 4-1 series loss to the Minnesota Timberwolves in the Western Conference semifinals.
Curry’s ability to juggle his NBA career with his business ventures is a testament to his work ethic and discipline. His recent one-year, $62.6 million contract extension with the Warriors, announced on August 29, 2024, ensures he will remain with the team through the 2026-27 season, giving him a stable platform to continue building his legacy both on and off the court.
Looking Ahead
As Curry navigates the later stages of his NBA career, he is already planning for the future. Reports indicate he is considering ventures such as broadcasting, team ownership, and even competing on the PGA Tour Champions after retiring from basketball. His business success with Thirty Ink and strategic partnerships like PLEZi demonstrate that Curry is well-positioned to transition into new arenas with the same tenacity that made him a two-time NBA MVP.
The $174 million revenue milestone for Thirty Ink is more than just a financial win—it’s a reflection of Curry’s ability to redefine what it means to be a modern athlete. By blending his passion for sports, business, and social impact, Stephen Curry continues to set a new standard for success, proving that his influence extends far beyond the basketball court.