Bethenny Frankel didn’t hold back after Joy Behar took a swipe at her on The View, mocking the Real Housewives of New York star’s appearance and implying her breasts were “fake.” The jab came during a segment where Behar, 82, discussed cosmetic surgery trends, using Frankel as an example in a snarky aside that quickly made waves online.
Frankel, 54, clapped back with her signature sharp wit, addressing Behar’s comments head-on via social media. In a fiery Instagram video, the entrepreneur and reality TV veteran called out Behar’s “miserable” demeanor and questioned the relevance of her decades-long career. “Joy Behar throwing shade from a sinking ship like The View? That’s rich,” Frankel quipped. “She’s been riding the same tired act since I was in diapers, and now she’s out here commenting on my body? Please, Joy, get a new script.”

The Skinnygirl mogul didn’t stop there. Frankel doubled down, pointing out Behar’s history of controversial remarks and suggesting her career has been coasting on outdated antics. “If anyone’s fake, it’s that washed-up routine you’re still trying to sell,” Frankel said, adding that she’s “too busy building an empire” to entertain petty jabs. She also defended her choice to be open about her cosmetic procedures, including breast augmentation, saying, “I’m real about what I’ve done. Can Joy say the same about her relevance?”
@bethennyfrankel #joy #theview #sportsillustrated #sportsillustratedswimsuit ♬ original sound – Bethenny Frankel
The feud ignited a frenzy on social media, with fans of both stars weighing in. Team Frankel praised her for standing her ground, with one X user posting, “Bethenny just served Joy her lunch and ate it too! #TeamFrankel.” Meanwhile, Behar’s supporters argued she was just joking, with one writing, “Joy’s been roasting people for years. Bethenny needs to chill.” Others speculated the clash could boost ratings for The View, which has faced declining viewership in recent seasons.

This isn’t the first time Frankel has tangled with high-profile figures. Known for her quick tongue and no-nonsense attitude, she’s previously sparred with Bravo execs and fellow Housewives. Behar, a longtime co-host of The View, is no stranger to controversy either, often stirring the pot with her outspoken opinions. Neither star has commented further, but the internet is buzzing with anticipation for the next round.
For now, Frankel seems unfazed, focusing on her business ventures and podcast, Just B with Bethenny Frankel. Whether Behar responds or lets this one slide, one thing’s clear: Bethenny Frankel knows how to turn a dig into a headline—and she’s not backing down.