As the glamorous Cannes Lions 2025 festival kicks off, drawing global attention to the French Riviera, Bethenny Frankel, the outspoken reality star and entrepreneur, has shared her curated list of must-visit spots in the South of France. Known for her discerning taste and unfiltered commentary, the former Real Housewives of New York City star took to social media to reveal her favorite luxurious destinations, offering a guide for travelers seeking the ultimate in sophistication and charm. From chic hotels to exclusive beach clubs, here’s a complete rundown of Bethenny’s top picks for an unforgettable getaway in this iconic region.
Saint-Tropez: The Epitome of Glamour
Bethenny’s love for Saint-Tropez is no secret, and she considers it a cornerstone of any South of France itinerary. Describing it as a “vibe,” she highlights the town’s unique blend of old-world charm and modern luxury. Her top recommendations include:
Hôtel Byblos: A legendary five-star hotel, Byblos is a Saint-Tropez institution. Bethenny praises its vibrant energy, stunning design, and impeccable service, making it a favorite for celebrities and jet-setters. The hotel’s poolside bar and restaurant, Cucina Byblos, are must-visits for their exquisite Mediterranean cuisine and lively atmosphere.
@bethennyfrankel Bonjour🍝🇫🇷🌊 PS. It was the Abba song for me… 📍Loulou Ramatuelle #vacation #sainttropez #beach #lunch #summer #loulourestaurant #mommyandme #beachclub #france ♬ original sound – Bethenny Frankel
Club 55: This iconic beach club is where Bethenny insists you’ll find “the best people-watching in the world.” Known for its exclusivity and laid-back elegance, Club 55 on Pampelonne Beach is the place to sip rosé, savor fresh seafood, and soak in the Riviera’s chic ambiance.
Bagatelle: For a lively dining experience, Bethenny recommends Bagatelle, where the party atmosphere is as enticing as the food. Expect high-energy vibes, delicious French-Mediterranean dishes, and a crowd that’s always ready to celebrate.
Antibes: A Hidden Gem with Historic Charm
Next on Bethenny’s list is Antibes, a coastal town she describes as “less pretentious” than its glitzier neighbors but equally enchanting. Nestled between Nice and Cannes, Antibes offers a mix of history, culture, and natural beauty.
Hôtel du Cap-Eden-Roc: This legendary hotel is one of Bethenny’s all-time favorites, and it’s easy to see why. Perched on the Cap d’Antibes, it boasts breathtaking views, lush gardens, and a storied history of hosting A-listers. Bethenny calls its infinity pool “pure magic” and recommends booking a cabana for a day of ultimate relaxation.
Le Figuier de Saint-Esprit: For a culinary experience, Bethenny raves about this Michelin-starred restaurant in Antibes’ old town. Its innovative take on Provençal cuisine, paired with an intimate setting, makes it a must for foodies.
Picasso Museum: Housed in the historic Château Grimaldi, this museum is a cultural highlight for Bethenny. She recommends strolling through its collection of Picasso’s works, which reflect the artist’s time in the region, followed by a walk along Antibes’ charming ramparts.
Cannes: The Heart of the Riviera’s Buzz
With Cannes Lions 2025 in full swing, Bethenny’s picks in Cannes are perfectly timed for those looking to experience the city’s electric energy. She describes Cannes as “the place to see and be seen,” especially during the festival season.
Hôtel Barrière Le Majestic: Bethenny calls this five-star hotel “the gold standard” for its prime location on La Croisette and its unparalleled luxury. Its private beach, spa, and rooftop bar are ideal for soaking up Cannes’ glamorous vibe.
La Palme d’Or: Located within Hôtel Barrière, this two-Michelin-star restaurant is a Bethenny favorite for its exquisite tasting menus and stunning views of the Mediterranean. She suggests booking well in advance to secure a table during the festival.
Le Suquet: For a taste of old Cannes, Bethenny recommends exploring Le Suquet, the city’s historic district. Its cobblestone streets, quaint bistros, and panoramic views from the hilltop make it a perfect escape from the festival frenzy.
Nice: The Vibrant Coastal Hub
Bethenny’s guide wouldn’t be complete without Nice, the vibrant heart of the Côte d’Azur. She loves its accessibility, colorful markets, and lively promenade.
Hôtel Negresco: This iconic Belle Époque hotel is a Nice landmark, and Bethenny praises its opulent interiors and prime location on the Promenade des Anglais. Its Michelin-starred restaurant, Le Chantecler, is a must for a decadent dining experience.
Cours Saleya Market: Bethenny recommends starting your day at this bustling market in Nice’s old town, where you can sample local delicacies, fresh produce, and vibrant flowers. It’s the perfect spot to soak up the region’s authentic Provençal culture.
Colline du Château: For breathtaking views, Bethenny suggests a visit to this hilltop park. The climb (or elevator ride) rewards you with sweeping vistas of Nice’s coastline and the Baie des Anges.
Practical Tips from Bethenny
Bethenny doesn’t just share her favorite spots—she also offers practical advice for navigating the South of France like a pro:
Timing is Everything: She recommends visiting in late spring or early summer (May to June) to avoid peak crowds while still enjoying warm weather. Cannes Lions, held in mid-June, is an exception, as it brings a vibrant energy but also higher prices and crowds.
Transportation: Bethenny advises renting a car to explore the region’s winding coastal roads, but she warns that parking in places like Saint-Tropez can be a challenge. Alternatively, private drivers or ride-sharing apps are widely available.
Dress the Part: The South of France calls for chic, effortless style. Bethenny suggests packing lightweight linens, statement sunglasses, and versatile pieces that transition from beach to dinner.
Book Ahead: Whether it’s a hotel, restaurant, or beach club, reservations are essential, especially during high season or events like Cannes Lions.
Why Now?
Bethenny’s recommendations come at a perfect moment, as Cannes Lions 2025 draws creative minds, celebrities, and tastemakers to the Riviera. The festival, known as the “Oscars of advertising,” transforms Cannes into a hub of innovation and glamour, making it the ideal time to explore Bethenny’s curated hotspots. Whether you’re attending the festival or simply dreaming of a luxurious escape, her guide offers a roadmap to the South of France’s most exclusive destinations.
From the sun-soaked beaches of Saint-Tropez to the historic charm of Antibes, Bethenny Frankel’s favorite places in the South of France are a masterclass in living la dolce vita. So, pack your bags, channel your inner Riviera chic, and follow Bethenny’s lead for an unforgettable journey through one of the world’s most glamorous destinations.