Imagine owning a piece of NBA history for the price of a coffee run. That’s the buzz surrounding Kevin Durant’s former luxury townhome in Oklahoma City, listed for a jaw-dropping $35—or so it seems. This four-bedroom, two-kitchen townhome, complete with a private elevator and custom designs tailored to the NBA legend’s 6-foot-11 frame, has sparked a frenzy among buyers and basketball fans alike. Shared widely across platforms like Facebook, the listing has drawn hundreds of offers, from laughable $35 bids to serious six-figure proposals. But what’s the real story behind this unconventional price tag, and why is this property generating so much hype? Let’s dive into the details of Durant’s townhome, its unique history, and how a clever marketing strategy is turning heads in a sluggish real estate market.
The $35 Price Tag: A Marketing Masterstroke
Kevin Durant’s former townhome at 422 NE 2nd Street in Oklahoma City hit the market with a headline-grabbing price of $35, a figure that’s less than a week’s worth of groceries. According to listing agent Ieasha Larkpor of Thunder Team Realty, the absurdly low price was a deliberate tactic to spark interest. “The owner said, ‘Let’s just put it out there for $35 and see if someone wants to own a piece of NBA history,’” Larkpor told Realtor.com. The strategy worked, with the listing attracting hundreds of offers, including some nearing the high six figures, closer to the owner’s true target price.
While some buyers took the $35 price literally, submitting tongue-in-cheek offers, Larkpor quickly weeds out these lowball bids. “Yes, I’ve gotten offers for $35,” she said, “but luckily, they can be weeded out fast.” Unlike typical low-price listings tied to distressed properties or auctions, this 3,904-square-foot townhome is in excellent condition, requiring no major repairs. The $35 tag is “more of a marketing thing,” Larkpor explained, designed to highlight the property’s unique appeal and Durant’s celebrity status. The tactic has paid off, with local media coverage and a TV special in the works, proving that in today’s slow real estate market, bold moves get attention.
A Home Fit for an NBA Star
Kevin Durant, who played nine seasons with the Oklahoma City Thunder from 2007 to 2016, purchased two three-level townhomes in 2013 for $1.769 million. The unit now for sale reflects his personal touch, designed to accommodate his nearly 7-foot frame. Features include an extra-tall shower, an extra-long bathtub, and custom furniture and artwork, some of which may be negotiable with the sale. “Everything in the unit was designed by Kevin Durant himself or his designers according to his taste at the time,” Larkpor noted, adding to the property’s allure as a piece of NBA history.
In 2017, Durant sold one of the units for $1.15 million to a neighbor, a Thunder fan who preserved most of his stylistic choices, including bold wallpaper, vibrant paint colors, and unique light fixtures. “The new owner wanted to leave [Durant’s] stamp, as it is a very nice stamp,” Larkpor said. This preservation of Durant’s design vision makes the townhome a unique offering, blending luxury with the prestige of an NBA legend’s legacy. With four bedrooms, four bathrooms, two kitchens, and a private elevator, the property is a standout in downtown Oklahoma City’s competitive market.
The Real Estate Market Context
The $35 listing comes at a time when the U.S. real estate market is grappling with challenges. According to Realtor.com’s June 2025 housing market report, 39 of the 50 largest U.S. metro areas have seen homes linger on the market longer than last year, driven by record-high home prices and elevated interest rates. Oklahoma City, however, bucks the trend, with listings spending a median of 45 days on the market—an 8.2% decrease from last year. The city’s median sold price is $304,000, significantly lower than the median list price of $607,000, reflecting a market where strategic pricing can make a difference.
Durant’s townhome, with its prime downtown location and celebrity cachet, is well-positioned to capitalize on this dynamic. The $35 price tag, while a gimmick, has drawn serious buyers willing to pay closer to the property’s true value, likely in the range of its 2017 sale price or higher. The listing’s viral appeal on social media platforms like Facebook, where fans share memes and speculate about owning Durant’s home, underscores the power of celebrity-driven marketing in a slow market.
Why the Hype Matters
The buzz around Durant’s townhome isn’t just about the low price—it’s about the story. Kevin Durant, an NBA and Olympic star, left an indelible mark on Oklahoma City during his tenure with the Thunder. The chance to own a home he personally designed resonates with basketball fans and investors alike. The property’s unique features, from the custom shower to the preserved artwork, add to its appeal as a one-of-a-kind purchase. Open houses scheduled every weekend until the right offer comes in signal the owner’s confidence in fetching a premium price, far above the $35 teaser.
The listing also highlights the evolving strategies of real estate agents in a tough market. By leveraging Durant’s name and a shocking price point, Larkpor has turned a luxury townhome into a media sensation, drawing attention from local TV stations and national outlets. For fans on Facebook, the listing sparks nostalgia for Durant’s Thunder days and excitement about owning a piece of his legacy, making it a hot topic in sports and real estate circles.
Kevin Durant’s former Oklahoma City townhome, listed for a mere $35, is more than a real estate listing—it’s a masterclass in marketing and a chance to own a slice of NBA history. While the low price is a clever ploy to attract attention, the property’s luxurious features, prime location, and Durant’s personal touches make it a gem in a challenging market. As offers pour in, from playful $35 bids to serious six-figure proposals, the listing has captured the imagination of fans and buyers alike. Whether you’re a Thunder fan or a real estate enthusiast, this story is a reminder that in today’s market, creativity and celebrity can still move mountains. Will the townhome sell for its true value? With the buzz it’s generating, it’s only a matter of time.