In a surprising turn of events, Sophia Umansky, daughter of Real Housewives of Beverly Hills star Kyle Richards, has ditched the world of real estate to chase her dreams as a social media influencer. The revelation came during an Amazon Live stream on July 17, where Kyle spilled the tea on her daughter’s bold career pivot, leaving fans stunned and intrigued.
Sophia, once a rising star at her father Mauricio Umansky’s prestigious real estate firm, The Agency, has decided to trade open houses for viral videos. Kyle couldn’t hide her amusement as she shared, “It’s so funny because real estate was not for her. She started doing this influencer thing, and that’s her business now. She’s actually doing really well.” Sophia’s knack for creating hilarious and unfiltered TikToks has won over her mom, who gushed, “She is so funny and doesn’t hold back. You have to be careful around her—she’ll whip out that phone, and I’m like, ‘Sophia, my pajamas are see-through! Leave me alone!’”
Sophia’s journey to this point has been nothing short of inspiring. A 2022 graduate of George Washington University in Washington, D.C., she earned a degree in Psychological and Brain Sciences. Kyle beamed with pride in a May 2022 Instagram post, writing, “I love you so much & am so proud of you every day. But today, my heart was bursting with pride.” That academic foundation, paired with her creative spark, has clearly fueled Sophia’s confidence to carve her own path.
Before her influencer era, Sophia dipped her toes into the family business, working alongside her older sisters, Farrah Aldjufrie and Alexia Umansky, at The Agency. While studying for her real estate license, she took on a role managing the Umansky Team’s Instagram account with real estate agent Maddie Buffardi. In an April 2024 Instagram Story, Sophia shared, “I run the team Instagram while working on some marketing stuff for the team.” Though she wasn’t selling properties, her time at The Agency gave her valuable insights into the industry—and a chance to flex her social media skills.
The bombshell dropped during another Amazon Live session in April when Sophia and Kyle revealed she had stepped away from The Agency. “She was working at The Agency,” Kyle began, only for Sophia to interject, “Well, not currently. I was exploring real estate and might again, but right now I’m not.” The decision marked a major shift, as Sophia chose to follow her passion for content creation over continuing in the high-stakes world of real estate.
Kyle has been more than just a proud mom—she’s a full-on collaborator in Sophia’s social media journey. From starring in her daughter’s cheeky videos to embracing their striking resemblance, Kyle is all in. In a May Instagram post, Sophia shared a photo of the duo, playfully captioning it, “Dad’s genes didn’t even try,” highlighting their uncanny likeness. The mother-daughter bond shines through in every post, with Kyle cheering Sophia on as she builds her influencer empire.
Sophia’s vibrant personality isn’t just reserved for social media. She recently jetted off to Aspen, Colorado, to celebrate her sister Alexia’s bachelorette party, showcasing her love for family and knack for throwing a memorable bash. With her infectious energy and bold career moves, Sophia is proving she’s a force to be reckoned with—whether she’s behind a camera or a celebration.