The Big Brother 27 houseguests are back in the real world, phones in hand, reconnecting with fans and navigating the whirlwind of post-show life. At the center of it all is winner Ashley Hollis, whose razor-sharp social game clinched her a commanding 6-1 victory over runner-up Vince Panaro in the season finale. But as the dust settles, Ashley’s finding herself in the hot seat—not for her gameplay, but for her fiery online exchanges with fans and her not-so-subtle digs at Vince.
On Thursday, October 2, Ashley took to X to address the growing backlash against her fellow houseguests, particularly Vince and third-place finisher Morgan Pope. “FIRSTLY, No one deserves hate, not Morgan, not Vinny etc!” she wrote. “These are real people, although I’m not close with Vinny and never had any type of relationship with him all season I still wish him the best and hope he’s doing well! 🙏🏾” Her plea for kindness, however, came with a twist—fans were quick to call out the irony.
Just days earlier, on September 29, Ashley celebrated her victory with a now-infamous Instagram post that threw shade at Vince, 34. The post featured a montage of clips showing Vince slamming her gameplay throughout the season, claiming she didn’t deserve to make it far—let alone win. Ashley’s caption was a masterclass in gloating: “There’s truly no better feeling than beating a cry baby in 6-1 vote whewww 🥳🤭🤭🤭🤭😉🍾,” she wrote. “Should’ve gotten me out week one babes! Oh wait, you failed at that because I won the power of veto and took myself off the block! #itsquietaintnobacktalk 😏 #bb27 🤫🤫 #teamashley.”
When fans pointed out the contradiction between her call for peace and her earlier jab, Ashley didn’t back down. “Aht aht I said what I said! 🗣️ #standingonbusiness,” she fired back on X to one critic. Another follower accused her of being a “sore winner,” writing, “The first thing you did after getting evicted was throw hate at Vince. A sore loser is bad, a sore winner is worse.” Ashley’s response? “He was an Ashley hater all season, one post… he will be fine 🤭.”
Despite the online shade, Ashley revealed a softer side in an Us Weekly interview right after the finale, admitting she “grew to like” Vince during their time in the house. “I actually did really grow to like Vince as a person throughout the game. He really is a nice guy,” she said. “Didn’t understand his gameplay and his jury management and giving people false hope. Didn’t really understand that part. But as a person, Vince was a nice guy overall.”
Ashley’s path to victory was nothing short of brilliant. During the final two speeches to the jury, she unveiled her strategic masterpiece, revealing she’s a lawyer who deliberately downplayed her threat level by “playing dumb.” Her mantra of turning enemies into allies struck a chord with the jury, especially when contrasted with Vince, whom she accused of “turning allies into enemies.” “Anytime I saw a crack in anybody’s relationships, I took that crowbar and I opened it up more, and I stuck my way in there,” she told Us. “I attached myself to different people in the house and used them as shields in the game.”
Vince, meanwhile, admitted to Us that he struggled during the jury questioning. “I knew I would probably get grilled a little bit,” he said. “They were pretty harsh on me, for sure. All of them were pretty good questions, and I wasn’t the best [at] answering them.” As Ashley’s speech unfolded, he could sense the jury’s votes slipping away, a realization that her strategic prowess had outshone his own.
Ashley’s unapologetic attitude and sharp wit have made her a polarizing figure, but there’s no denying her dominance in Big Brother 27. Whether she’s clapping back at critics or defending her rivals, one thing’s clear: Ashley Hollis plays the game—on and off the screen—with zero regrets.