After days of public backlash and inaccurate statements from city officials, NBA All-Star Jaylen Brown has officially received an apology from the City of Beverly Hills regarding the controversial shutdown of a private event he was hosting during last weekend’s NBA All-Star Game in Los Angeles.
The incident occurred on Saturday, February 14, at a residence located at 410 Trousdale Place in Beverly Hills, where Brown and the Jannard family had organized a private, invitation-only gathering for friends and business partners.
Initially, the Beverly Hills Police Department claimed the event was shut down because a permit had been applied for and denied due to previous violations at the address. Brown publicly called out the department for the action, which he described as embarrassing to him and his brand, @741Performance.
On Thursday, February 19, the City of Beverly Hills issued a new statement on Instagram correcting the record and taking full accountability:
“The City of Beverly Hills would like to correct information related to an event that occurred in the City last Saturday night, February 14 at the residence located at 410 Trousdale Place involving NBA All-Star Jaylen Brown and the Jannard family. Upon further internal review, the City has determined that its prior public communication contained inaccurate information. Specifically, no permit application was submitted nor denied for the event and the residence does not have any prior related violations on record. The City takes full accountability for the internal error that resulted in the inaccurate statement being distributed and is working to ensure it does not happen again.”
The statement also included a personal message from Beverly Hills City Manager Nancy Hunt-Coffey:
“The City’s previous statement about the weekend event at the Trousdale home was inaccurate, and on behalf of the City, I would like to apologize to Jaylen Brown and the Jannard family. The City has a responsibility to its residents and neighborhoods to ensure adherence to established regulations for events held at private residences. These are designed to support the safety and welfare of neighbors and attendees. City staff observed circumstances that are believed to be City code violations and for that reason alone, the event was ended.”
Brown quickly responded on X (formerly Twitter) to a screenshot of the city’s apology:
“Thank you for apology @BeverlyHillsPD but Damage is already done and I can’t recreate that moment again and what about resources / partners lost ? in a moment that was supposed to be celebrated you embarrassed me and my brand @741Performance.”
Later, Brown released a full, detailed statement addressing the apology while raising serious concerns about how the event was handled:
“We acknowledge the City of Beverly Hills’ recent clarification confirming that prior public statements made on their behalf were incorrect and false; specifically that no permit was ever applied for, denied, and that the residence has no prior violations on record. While we appreciate the correction of those facts, the City has not stated the event was shut down because officials believed codes were being violated. A private gathering cannot lawfully be terminated based on assumption alone, particularly when no official ever entered the residence to observe conditions or verify any alleged violation.
This was a private, invitation-only gathering at a private home among friends and partners, not a public or commercial event requiring a permit. Music was voluntarily turned off at 6:00 PM; well before the 10:00 PM noise ordinance. In advance of the event, our team proactively contacted the Beverly Hills Police Department requesting to hire an off-duty officer for support, and the request was denied. No proof of any alleged violation was ever produced to the homeowner, our team, or legal counsel. Without observation, documentation, or confirmed violations, enforcement action based on belief alone raises serious due-process concerns.
Jaylen Brown Enterprises Inc. supports lawful compliance and cooperative engagement with municipalities wherever we operate. However, this private residential gathering was interrupted without substantiated cause, resulting in significant financial and reputational harm. We remain open to a constructive resolution with the City of Beverly Hills.”
The City’s apology marks a significant reversal after its initial claims were proven false, bringing closure to what Brown called a moment that “was supposed to be celebrated.” While the apology has been issued, Brown made clear that the damage to the experience, his brand, and lost opportunities cannot be undone.
The story continues to draw attention across the NBA community and beyond as questions remain about the handling of private events in Beverly Hills.