Steph and Ayesha Curry, the NBA’s golden couple, are making waves far beyond the basketball court. On May 27, 2025, Ayesha took to Instagram to share an exciting update about their Eat. Learn. Play. Foundation, as reported by Paolo Songco. For the fourth consecutive year, the foundation is partnering with the prestigious Memorial Tournament, set to take place at Muirfield Village Golf Club in Dublin, Ohio. With Steph Curry joining the Workday Golden Bear pro-am alongside stars like Peyton Manning and Noah Kahan, this event is more than a golf meet—it’s a platform for social good. For Warriors fans, philanthropy enthusiasts, and sports lovers, this analysis dives into how the Currys are leveraging their influence to uplift Oakland’s youth and why this tournament is a must-watch.
The Currys’ Philanthropic Legacy
Since founding the Eat. Learn. Play. Foundation in 2019, Steph and Ayesha Curry have cemented their status as champions of social impact. The nonprofit focuses on “supporting children’s wellbeing through access to nutritious meals, quality reading resources, and opportunities to play and be active.” Based in their hometown of Oakland, California, the foundation has served thousands of kids, addressing critical needs in education, nutrition, and physical activity. Its mission resonates deeply in a city facing socioeconomic challenges, making the Currys’ work a beacon of hope.
Ayesha’s role as a co-founder and public advocate has been pivotal. Her Instagram post on May 27, 2025, highlighted the foundation’s ongoing partnership with the Memorial Tournament, a collaboration that has amplified their reach. “Being a part of such an iconic tournament has allowed us to expand our efforts and have a positive impact in the lives of kids in Oakland,” said Eat. Learn. Play. CEO Chris Helfrich in the statement Ayesha shared. This partnership underscores the Currys’ ability to blend their celebrity with meaningful action, turning a high-profile event into a vehicle for change.
The Memorial Tournament Partnership
The Memorial Tournament, hosted at Muirfield Village Golf Club, is one of golf’s premier events, founded by Jack Nicklaus and known for attracting top talent. For the fourth year, the Eat. Learn. Play. Foundation is a beneficiary, receiving funds to support its programs. The tournament’s Workday Golden Bear pro-am, scheduled for Wednesday, May 28, 2025, adds star power with participants like Steph Curry, Hall of Fame quarterback Peyton Manning, former NFL star Larry Fitzgerald Jr., and Grammy-nominated singer-songwriter Noah Kahan. This celebrity lineup ensures massive visibility, boosting the foundation’s fundraising efforts.
The partnership with Workday and its founder, Anil Bhardwaj, has been instrumental. Ayesha’s announcement emphasized gratitude for their support, noting how it has “allowed us to expand our efforts.” Funds raised during the tournament directly benefit Oakland’s youth, providing meals, books, and safe spaces to play. As Golf Digest noted, “The Memorial’s charitable impact grows each year, and the Currys’ involvement brings a fresh, relatable energy to the event.” This collaboration showcases how sports philanthropy can create tangible community outcomes.
Steph Curry’s Role in the Pro-Am
With the Golden State Warriors’ 2024-25 NBA season concluded—ending with a playoff loss to the Dallas Mavericks—Steph Curry is free to shine on the golf course. A passionate golfer with a handicap near scratch, Curry is no stranger to high-profile golf events, having competed in the American Century Championship and hosted his own Underrated Golf Tour. His participation in the Workday Golden Bear pro-am adds excitement, drawing NBA fans to a sport they might not typically follow. As ESPN reported, “Curry’s golf game is as competitive as his jump shot, and his presence at the Memorial elevates its appeal.”
Curry’s involvement goes beyond celebrity appeal. His personal commitment to the Eat. Learn. Play. Foundation ensures the event aligns with his values. Playing alongside icons like Manning and Fitzgerald, Curry bridges sports worlds, while Noah Kahan’s inclusion adds a cultural twist. Ayesha’s potential appearance at Muirfield Village, as hinted by Songco, would further amplify the Currys’ united front, showcasing their teamwork in both marriage and mission. This pro-am is a perfect stage for Steph to blend athleticism with advocacy, inspiring fans to support the cause.
Ayesha Curry’s Influence
Ayesha Curry’s Instagram post was more than a promotional update—it was a call to action. As a cookbook author, entrepreneur, and mother of four, Ayesha has built a platform that complements Steph’s NBA stardom. Her advocacy for the foundation highlights her hands-on role, from hosting community events to engaging with donors. Posts on X praise her authenticity, with one user noting, “Ayesha’s passion for Eat. Learn. Play. makes you want to get involved.” Her ability to connect with fans on social media amplifies the foundation’s message, turning a golf tournament into a movement.
Ayesha’s involvement also underscores the Currys’ partnership as a power couple. While Steph’s fame draws attention, Ayesha’s warmth and relatability make the foundation’s work accessible. Their complementary strengths—his athletic prowess, her community focus—create a dynamic that resonates with diverse audiences. As the Memorial Tournament approaches, Ayesha’s presence, whether in person or online, will keep the spotlight on Oakland’s kids.
Challenges and Opportunities
The Currys’ foundation faces challenges common to nonprofits, including sustaining donor interest and scaling impact. While the Memorial Tournament provides a significant boost, ensuring long-term funding requires ongoing engagement. The Warriors’ early playoff exit may shift focus to Curry’s off-court endeavors, but it also risks diluting basketball-related buzz. Additionally, the pro-am’s star-studded nature could overshadow the foundation’s mission if not carefully managed.
However, the opportunities are vast. The tournament’s global audience offers a platform to expand the foundation’s reach beyond Oakland, potentially inspiring similar initiatives elsewhere. Curry’s participation draws younger fans, bridging generational gaps in golf viewership. The involvement of figures like Manning and Kahan broadens the event’s appeal, attracting music and football fans to the cause. If the Currys leverage this moment effectively, as they have in past years, the foundation could see a surge in donations and awareness.
Broader Implications
The Currys’ work with the Memorial Tournament reflects a growing trend of athletes using their platforms for social good. In 2025, as issues like food insecurity and educational inequity persist, the Eat. Learn. Play. Foundation’s focus on holistic child wellbeing is timelier than ever. The partnership also highlights the power of cross-sport collaborations, with golf, football, basketball, and music intersecting to amplify impact. For the NBA, the Currys’ off-court leadership sets a standard, challenging other stars to give back.
For a Facebook audience, this story blends celebrity, philanthropy, and sports drama, making it highly shareable. As the tournament kicks off on May 28, 2025, the Currys’ involvement will spark conversations about community, legacy, and the role of athletes in society. Their ability to turn a golf event into a force for change is a testament to their influence.
Ayesha Curry’s Instagram announcement on May 27, 2025, about the Eat. Learn. Play. Foundation’s partnership with the Memorial Tournament is a powerful reminder of the Currys’ commitment to Oakland’s youth. With Steph Curry teeing off alongside Peyton Manning and Noah Kahan, and Ayesha amplifying the cause, this event, as reported by Paolo Songco, is set to make a lasting impact. The foundation’s focus on meals, education, and play, paired with the tournament’s prestige, showcases how sports can drive social good. Will the Currys’ vision inspire a new wave of philanthropy? Share this article to join the conversation—this is one power couple’s mission you won’t want to miss!