While Warriors fans anxiously await any update on his return from a stubborn right knee injury, the two-time MVP revealed a significant new business partnership that expands his growing empire beyond the basketball court. Curry announced a collaboration with Men’s Journal tied directly to his premium Gentlemen’s Cut Kentucky Straight Bourbon Whiskey collection. The brand is now exclusively available through the Men’s Journal Spirit Shop, marking a major milestone for Curry’s personal liquor venture.
Curry personally appeared in the campaign and amplified the news by reposting Men’s Journal’s announcement to his Instagram Story, instantly drawing massive attention from fans and followers.
To celebrate the partnership, Men’s Journal is running a March Madness sweepstakes featuring incredible prizes: two autographed Stephen Curry basketballs and two autographed Golden State Warriors jerseys. Entries close tonight, March 11, at 11:59 p.m. ET — and best of all, no purchase is necessary to enter.
The whiskey itself carries Curry’s signature touch: a five-to-seven-year-aged Kentucky Straight Bourbon bottled at 90 proof with a mash bill of 75% corn, 21% rye, and 4% malted barley. The standard 750ml bottle is currently listed at $83 on the Men’s Journal Spirits Shop.
This isn’t just another celebrity endorsement. Gentlemen’s Cut is Curry’s own brand, built around his off-court identity, lifestyle, and passion for premium spirits. The new partnership represents a significant step in his post-court business career.
The Basketball Reality Behind the Headlines
The announcement lands at a critical moment for the Warriors. Golden State entered Tuesday’s matchup against the Chicago Bulls sitting at 32-32, firmly in the Western Conference playoff hunt but desperately missing their superstar. Curry has now missed 10 straight games with patellofemoral pain syndrome and a bone bruise in his right knee.
On March 1, the team announced he had shown progress and would be re-evaluated in approximately 10 days. As of Tuesday, ESPN’s injury report still listed him as “out” with a projected return around March 13 — though that date remains fluid and subject to the upcoming medical update.
Even while sidelined, Curry’s impact is impossible to ignore. In 39 games this season, he’s averaging 27.2 points on 46.8% shooting, along with 4.8 assists and 3.5 rebounds. His absence has forced the Warriors to scramble for scoring and creation from other sources — a challenge the team has struggled to solve consistently.
Why This Matters
Curry is proving once again that his influence extends far beyond the hardwood. While the basketball world holds its breath for his next re-evaluation, the four-time champion is quietly building a powerful legacy in the business world — one premium bottle at a time.
For Warriors fans, the focus remains split: celebrating Steph’s latest business win while hoping the upcoming medical update finally brings the news everyone’s been waiting for — his return to the court.